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Professional Summary

Experience Product Design Leader with a strong foundation in Product Management. Extensive expertise in guiding projects and teams across usability, content strategy, and experience strategy. Proven ability to collaborate with high-profile clients, define project goals, and create effective roadmaps to deliver impactful results. Skilled in aligning user needs with business objectives, managing cross-functional teams, and delivering high-quality digital products. Notable clients include Merck, Novartis, and Barclays Card. Established UX standards at Juice Pharma and led digital touchpoint redesign for Blue Cross of California. Recently completed a Master’s degree and taught at Solent University. Seeking opportunities to leverage extensive experience in product strategy and execution.

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Recently, I paused my career to pursue a Master’s degree in the UK at Falmouth University, followed by teaching as a lecturer at Solent University. Since then, I have returned to the workforce in both the UK and US as a freelance consultant, focusing on delivering innovative solutions for clients.

Work Experience

June 2020 - Present

UX Product Consultant, Freelance

• Partnered with clients to redesign all digital touchpoints, focusing on solving user and business challenges through intuitive interfaces and scalable backend systems. • Developed and implemented interconnected ecosystems of tools to streamline complex workflows and enhance operational efficiency. • Defined product roadmaps, prioritized features, and collaborated with stakeholders to align deliverables with strategic goals.

 

• Clients included: Rauxa, Blue Cross of California, Gorton Studios

University Module Leader and Lecturer , Solent University

September 2022 - September 2024

• Module leader and lecturer for a Bachelor’s degree program with over 90 students across all university grade levels. • Designed and delivered course content and curriculum • Mentored students on work, emphasizing problem-solving, execution, and professional skills. • Negotiated supply vendor contracts and managed procurement to ensure cost-effective, high-quality materials within budget constraints. • Developed and oversaw course budgets, optimizing resource allocation and financial planning to meet institutional goals. • Managed course timelines, ensuring structured, deadline-driven learning experiences that parallel real-world project execution.

Feb 2017- May 2020

Director of UX, Juice Pharma Worldwide

• Recruited and led a bicoastal team across UX disciplines (NY & SF). • Partnered with department heads to integrate product management frameworks and research-driven approaches into project timelines and deliverables. • Conducted stakeholder workshops to identify pain points, define product visions, and establish roadmaps for innovative solutions. • Led cross-functional teams to deliver large-scale projects, including defining requirements, creating personas, developing user journeys, and performing user testing. • Established and maintained product backlogs, ensuring alignment with business objectives and user needs.

 

• Clients included: Merck, Novartis, Pfizer, Aventis Pharma, Alkermes, and more.

2015-2016

Lead UX Architect, J. Walter Thompson

• Partnered with Creative and Account teams to develop product strategies and prioritize features based on user research and business goals. • Defined and executed product plans, including research, prototyping, and roadmap development, to align with client visions. • Led and mentored cross-disciplinary teams, delivering award-winning projects within scope and budget.

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• Clients included: Tribeca Film Festival, Macy's, Johnson & Johnson, Wild Turkey, T. Rowe Price, Northwell, Listerine, and more.

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Awards: • Tribeca Film Festival ReActor - Cannes Lion 2016 – Silver in Media, Bronze in Cyber, Bronze in Promotion & Activation • Macy’s Wish Writer - Peoples Choice 2016 Webby for Media & Advertising

2010-2017

UX Product Management Lead, Freelance

• Directed product discovery and design for clients like FedEx, Oreo, Time Warner Cable, Barclays, and Emirates. • Conducted competitive analyses and feature assessments to identify opportunities for product differentiation and market fit. • Developed end-to-end product documentation for responsive and adaptive applications, e-commerce platforms, and educational tools.

• Clients included: Atmosphere Proximity, BBDO, Sapient Nitro, Fox Mobile, 360i, BarnesandNoble.com, EMC, DirecTV, Juice Pharma, and Ogilvy.

Skills

Experience Design   Product Management Prototyping   User Research      User Journeys   Interaction Design   Experience Strategy    Collaborative  Leadership  Agile Methodology Creative Workshops  High & Low Fidelity Wireframes   Product Roadmapping ï»¿Content Strategy   Functional Specifications   Competitive Analysis   Design Thinking    Responsive Design   Mentorship   Collaboration      Modular Design    Stakeholder Communication     Requirements Gathering     Prioritization Frameworks     Data-Driven Decision Making    Market Research and Analysis    Feature Definition and Scoping 

Interests & Activities 

  • SFX makeup , props, and costume artist

  • Travel & Adventure

  • Roller derby  coach

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